Shoppers carry mobile devices everywhere they go, and they're already using their phones to redeem coupons, research products, and pay for things online and offline.
And with mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale.
In a recent report from BI Intelligence, we analyze the size of the mobile commerce opportunity in dollar terms, and examine how some of the top mobile commerce trends - including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing - are contributing to a big increase in mobile commerce.
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Here's a brief overview of the rise of the mobile shopper:
Read more: http://www.businessinsider.com/bii-report-why-mobile-commerce-is-set-to-explode-2012-12#ixzz2GqQLjicy