Each community is essentially documented for search without relying on the businesses to do the work. We studied thousands of community websites, buy local programs, deal apps, and even membership management systems. We learned that every one of those systems may have had a directory, but nearly nothing beyond that. We inquired with many leaders who are using these technologies, and they nearly all said that their members really never log in and when they do we they are lucky to get a paragraph of information. We knew something new had to be invented and we called it the Open for Business Program.